Read great insights into the importance of the CMO role and how CMOs can succeed by positioning themselves as a powerhouse in the C-suite. Posted on Texas Enterprise, Chief Marketing Obstacles: The Treacherous Trail to CMO Success features Marketing Professor Vijay Mahajan’s research on the CMO phenomenon.
Archives for May, 2011
Congratulations Marketing Fellows Class of 2011
We would like to congratulate the Marketing Fellows class of 2011 who graduate from the McCombs School of Business this week. CCIMS has enjoyed working with this bright and eager group of MBAs and they will be truly missed around campus. Marketing Fellows, we wish you the best in all your endeavors and hope you [...]
category: CCIMS Marketing Fellows
Herb Miller Recognized by Texas Legislature
Marketing Department Senior Lecturer Herb Miller was recognized this week by the Texas State House of Representatives for winning a teaching award from the Texas Exes alumni association. House Resolution 1368 honoring Miller was introduced by State Rep. Eddie Luccio III of Brownsville. Read more on McCombs Today. Congratulations Professor Miller!
category: McCombs Marketing Department
Influence of Online Ratings
Marketing faculty member Raji Srinivasan recently gave a presentation titled “Social Influence Effects on Online Ratings of Service Firms” at the McCombs Faculty Research Series. The talk was based on her online ratings research under review for the Journal of Marketing. Read an overview of the study on McCombs Today.
