Failure. It’s an inevitable part of business. We asked our fans and followers on Facebook and Twitter to name the most notorious business missteps. Here’s what they had to say:
NEW COKE
Soda sippers revolted when Coke tinkered with its classic recipe.
WINDOWS VISTA
Many users opted to stay with XP instead of upgrading to the much-criticized Vista.
ENRON
Once an energy leader, it’s now synonymous with corporate fraud and scandal.
TROPICANA PACKAGING
PepsiCo scrapped a massive Tropicana brand redesign when shoppers complained about the disappearance of the iconic logo, an orange punctured by a drinking straw.
EBAY-SKYPE ACQUISITION
A turbulent deal that included a lawsuit settlement that gave partial ownership back to Skype’s founders, along with two seats on the board.
Now it’s your turn. What do you think are the biggest business failures in history?
Related Article: The Upside of Failure: Turning Uh-oh into A-ha!
