Earlier this Spring, Texas Executive Education began exploring a format for offering online e-learning programs. Through a series of videos and virtual web-based discussions, a customized entrepreneurship program was developed and provided online for participants at The University of Texas Medical Branch (UTMB).
Titled Business Innovation for Successful Entrepreneurship, the rich 12-week curriculum aims to help medical professionals enhance their knowledge and skills in:
• Evaluating the market potential of new technologies
• Bringing new technologies to market
• Creating profit, growth and wealth in the process.
The online program was held over twelve consecutive weeks, with each week consisting of two hours of e-learning video presentations and one hour of live interactive discussion via web-based software. Each video presentation contained a series of lectures by UT/McCombs professors interspersed with interviews of successful MSTC-graduate entrepreneurs, as well as individual exercises and case studies.
Texas Executive Education plans to continue exploring ways in which an e-learning format could provide added benefit to its open enrollment and corporate executive development programs in the near future.