Senior Nadia Senter is living her dream working for Universal Music Group

nadia-senterBHP senior Nadia Senter has wanted to work in the music industry since high school. She got her wish when she landed a coveted internship with the Grammys, which then led to an even more coveted internship with Universal Music Group (UMG), eventually leading to a full-time job with UMG which she will start this summer. It has been a long journey full of hard work and persistence, but that persistence has paid off.

As a senior in high school at Westlake High School in Austin, Nadia called nearly 100 places in Austin trying to land her first internship in the music industry. Finally one person, Freddie Krc, said yes, and took her on. Freddie owns his own record label, has a lot of music industry connections and he was a governor on the board of The Recording Academy, which administers the Grammys. He encouraged her to get involved in GrammyU in college.

Each year GrammyU hires two interns from each of their chapters who are juniors. Nadia landed the internship her junior year. It isn’t your typical internship, as it is a year-round commitment and requires 20 hours a week. It was through a connection she made at GrammyU that Nadia made an introduction to UMG.

The UMG interview process was rigorous, with multiple rounds of interviews and reference checks for all of her previous jobs. Nadia was one of only 60 students nation-wide to land the internship. Again, she was expected to work year-round, part-time during the year and full-time during the summer. Nadia doesn’t mind the work load, because she loves what she is doing. She is a College and Lifestyle Marketing Representative, serving as UMG’s boots on the ground in Austin. When one of their artist’s comes through, she goes to the show, then reports on the venue, how the show went, the demographics of the audience, and builds relationships with the venues and record stores in Austin. She is also working on new artist development, coming up with ideas to gain exposure with college students in the area.

Once a semester Nadia and the entire intern team are flow to the UMG headquarters in Santa Monica for a type of case competition. Each team is given a new artist and tasked with determining plans for how to market their artist. The teams then pitch their plans to the executives. The interns are also introduced to employees in all departments. If interns in their program do well, they will be hired full-time and will have the opportunity to pick which department they are most interested in working in, so it is important that they understand all the functions at the company. Nadia is still figuring out what function she prefers, but knows she has an interest in entertainment law, and is considering pursuing a law degree in the future.

Reflecting back upon her success in landing these coveted internships, Nadia says networking was the key to her success. “I went to every possible event in the music industry that I could,” she says. “Getting a good mentor, which I had with Freddie, was also important.”

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