On September 17, Texas Executive Education hosted a faculty panel addressing Strategies for Growth in Trying Times. Raji Srinivasan, Associate Professor of Marketing, suggested that recession generally leads to dramatic shifts in the market share of companies. Firms who are positioned to survive these turbulent times should consider questioning all operations to look for opportunities [...]
Tag archives for Srinivasan
Associate Professor Raji Srinivasan of the McCombs School of Business Marketing Department addresses the challenges and opportunities of marketing during a recession.