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Assistant Professor Frenkel Ter Hofstede of the McCombs School of Business Marketing department describes the benefits of working with diverse peers and bringing research to real-world problems.
Frenkel Ter Hofstede on Marketing: Interdisciplinary field
April 16th, 2009 · Filed under: Marketing
Posted by Kris Maxwell
Tags: · catalog, interdisciplinary, mailing, Marketing, Research, Ter Hofstede
Raj Raghunathan on Marketing: What Makes People Tick?
April 16th, 2009 · Filed under: Marketing
Posted by Kris Maxwell
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Associate Professor Raj Raghunathan of the McCombs School of Business Marketing department explores how peoples’ attitudes towards food impact their eating habits.
Tags: · food, healthy, Marketing, meaning, Raghunathan, Research, tasy
