On September 17, 2009, Texas Executive Education hosted a faculty panel addressing Strategies for Growth in Trying Times. Raji Srinivasan, Associate Professor of Marketing, suggested that recession generally leads to dramatic shifts in the market share of companies. Firms who are positioned to survive these turbulent times should consider questioning all operations to look for [...]
Recession is a Good Time to Look for New Opportunities
October 2nd, 2009 · Filed under: Executive Education · Marketing
Posted by Gayle Hight
Tags: · business cycles, Executive Education, market share, mccombs, McCombs School of Business, opportunities, raji srinivasan, recession, Texas Executive Education, turbulent times, University of Texas, University of Texas at Austin
Raji Srinivasan on Marketing: Tectonic shifts in a Recession
May 29th, 2009 · Filed under: Marketing · Research
Posted by Kris Maxwell
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Associate Professor Raji Srinivasan of the McCombs School of Business Marketing Department addresses the challenges and opportunities of marketing during a recession.
Tags: · advertising, Marketing, mkt, opportunities, r&d, raji srinivasan, recession, strategy, tectonic
