A/V

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Marketing professor Eli Cox spoke on whether America is in moral decline at the TexasExes Alumni College in June 2009. He believes it is and is writing a book about it. In his lecture to alumni, Dr. Cox reviewed several relevant books. He explained the economic concept [...]

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Associate Professor Raji Srinivasan of the McCombs School of Business Marketing Department addresses the challenges and opportunities of marketing during a recession.

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Professor Wayne Hoyer of the McCombs School of Business Marketing Department shares his insights about the value of marketing beyond profits, and explains how students in his classes learn to solve real-world problems.

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Assistant Professor Garrett Sonnier of the McCombs School of Business Marketing department explains the challenges of working in an unstructured environment, as well as the value of the Internet in measuring the elusive power of word-of-mouth.

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Assistant Professor Frenkel Ter Hofstede of the McCombs School of Business Marketing department describes the benefits of working with diverse peers and bringing research to real-world problems.

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Associate Professor Raj Raghunathan of the McCombs School of Business Marketing department explores how peoples’ attitudes towards food impact their eating habits.

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