A/V

McCombs Audio/Video Index

Entries Tagged as 'Marketing'

Strategies for Growth: Succeeding in Uncertain Times Industry Panel

October 2nd, 2009 · Filed under: Executive Education · Marketing · leadership

Posted by Gayle Hight

Get the Flash Player to see this player.

On September 17, 2009, Texas Executive Education presented an industry panel on Strategies for Growth in Trying Times. John Hanks - VP, National Instruments; Tiffany Dávila-Dunne - EVP, BBVA Compass; and John Berra - Chairman, Emerson Process Management, discussed the strategies they use to navigate turbulent economic [...]

[Read more →]

Tags: · , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Recession is a Good Time to Look for New Opportunities

October 2nd, 2009 · Filed under: Executive Education · Marketing

Posted by Gayle Hight

On September 17, 2009, Texas Executive Education hosted a faculty panel addressing Strategies for Growth in Trying Times. Raji Srinivasan, Associate Professor of Marketing, suggested that recession generally leads to dramatic shifts in the market share of companies. Firms who are positioned to survive these turbulent times should consider questioning all operations to look for [...]

[Read more →]

Tags: · , , , , , , , , , , ,

Dr. Eli P. Cox III, “Is America in Moral Decline?”

July 15th, 2009 · Filed under: Marketing · alumni

Posted by Kris Maxwell

Get the Flash Player to see this player.

Marketing professor Eli Cox spoke on whether America is in moral decline at the TexasExes Alumni College in June 2009. He believes it is and is writing a book about it. In his lecture to alumni, Dr. Cox reviewed several relevant books. He explained the economic concept [...]

[Read more →]

Tags: · , , , , , , , , , , , , , , ,

Raji Srinivasan on Marketing: Tectonic shifts in a Recession

May 29th, 2009 · Filed under: Marketing · Research

Posted by Kris Maxwell

Get the Flash Player to see this player.

Associate Professor Raji Srinivasan of the McCombs School of Business Marketing Department addresses the challenges and opportunities of marketing during a recession.

[Read more →]

Tags: · , , , , , , , ,

Wayne Hoyer on Marketing: Learning in Real-time

April 16th, 2009 · Filed under: Marketing

Posted by Kris Maxwell

Get the Flash Player to see this player.

Professor Wayne Hoyer of the McCombs School of Business Marketing Department shares his insights about the value of marketing beyond profits, and explains how students in his classes learn to solve real-world problems.

[Read more →]

Tags: · , , , , , , , ,

Garrett Sonnier on Marketing: Measuring Word-of-Mouth

April 16th, 2009 · Filed under: Marketing

Posted by Kris Maxwell

Get the Flash Player to see this player.
Assistant Professor Garrett Sonnier of the McCombs School of Business Marketing department explains the challenges of working in an unstructured environment, as well as the value of the Internet in measuring the elusive power of word-of-mouth.

[Read more →]

Tags: · , , , , ,

Frenkel Ter Hofstede on Marketing: Interdisciplinary field

April 16th, 2009 · Filed under: Marketing

Posted by Kris Maxwell

Get the Flash Player to see this player.
Assistant Professor Frenkel Ter Hofstede of the McCombs School of Business Marketing department describes the benefits of working with diverse peers and bringing research to real-world problems.

[Read more →]

Tags: · , , , , ,

Raj Raghunathan on Marketing: What Makes People Tick?

April 16th, 2009 · Filed under: Marketing

Posted by Kris Maxwell

Get the Flash Player to see this player.
Associate Professor Raj Raghunathan of the McCombs School of Business Marketing department explores how peoples’ attitudes towards food impact their eating habits.

[Read more →]

Tags: · , , , , , ,