Gary Hoover on the rise of the American Automobile Industry.
Archives for Marketing
On September 17, Texas Executive Education hosted a faculty panel addressing Strategies for Growth in Trying Times. Raji Srinivasan, Associate Professor of Marketing, suggested that recession generally leads to dramatic shifts in the market share of companies. Firms who are positioned to survive these turbulent times should consider questioning all operations to look for opportunities that were not viable in normal business cycles.
Marketing professor Eli Cox spoke on whether America is in moral decline at the TexasExes Alumni College in June 2009. He believes it is and is writing a book about it. In his lecture to alumni, Dr. Cox reviewed several relevant books. He explained the economic concept of marginal utility in depth and its effect on quality of life. Dr. Cox argues that there is a point of satiation for most individuals where marginal utility begins to decline. For some individuals, however, no amount of money is enough and that is when aberrant behavior kicks in.
Associate Professor Raji Srinivasan of the McCombs School of Business Marketing Department addresses the challenges and opportunities of marketing during a recession.
Professor Wayne Hoyer of the McCombs School of Business Marketing Department shares his insights about the value of marketing beyond profits, and explains how students in his classes learn to solve real-world problems.
Assistant Professor Garrett Sonnier of the McCombs School of Business Marketing department explains the challenges of working in an unstructured environment, as well as the value of the Internet in measuring the elusive power of word-of-mouth.
Assistant Professor Frenkel Ter Hofstede of the McCombs School of Business Marketing department describes the benefits of working with diverse peers and bringing research to real-world problems.
Associate Professor Raj Raghunathan of the McCombs School of Business Marketing department explores how peoples’ attitudes towards food impact their eating habits.