Erin Patten, BBA ’07 and past chair of the BBA Advisory Board, and her partner Willis Marshall started a hair care business venture together, DāO, which stands for Defying All Odds. She and Will began mixing their own natural hair products in their bathroom at home, and the compliments came pouring in. The brand also works to combat a very real social injustice affecting black women and men worldwide. The #DaOMovement “Own Your Identity” campaign came to life after Erin was told in her first job out of college that her natural hair was “inappropriate” for her work environment. The anxiety and insecurity she felt from this resulted in desperate attempts to get her hair to conform, from chemical treatments to heat styling, but now she and Will are dedicated to empowering women to embrace their curls and kinks. Read more.