McCombs Alumni Network News

From McCombs TODAY
Recently, McCombs Marketing Professor Vijay Mahajan sat down with Nick Binedell, director of the Gordon Institute of Business Science in South Africa, to discuss the business potential in Africa, home to 900 million consumers. “The market opportunities are not any less than what India and China have to offer,” Mahajan said. Mahajan’s most recent book, Africa [...]

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From McCombs Today
McCombs Marketing Professor Vijay Mahajan spoke to the BBC’s “African Perspective” news program on March 7 to highlight African Economy Week. The segment was broadcast to more than four million listeners across Africa.
Mahajan, author of “Africa Rising: How 900 Million African Consumers Offer More Than You Think,” spoke about the often overlooked market [...]

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