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The University of Texas at Austin McCombs School of Business

Rao Research on Marketing Initiatives Finalist for Best Paper of the Year

December 11th, 2008 · Filed under: Faculty News

Posted by Sarah Dooley

From McCombs TODAY
Finance Professor Ramesh Rao’s article “Marketing Initiatives, Expected Cash Flows, and Shareholders’ Wealth,” was named a finalist for the Journal of Marketing’s Maynard Award (i.e., one of the top 3 articles published in the Journal of Marketing during the year). The paper creates a theoretical framework for showing the value of marketing.
The Journal [...]

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