McCombs Alumni Network News

From McCombs Today
On Sept. 17, Texas Executive Education hosted a faculty panel addressing Strategies for Growth in Trying Times. We captured a few of the highlights on video:
What country is poised to be the next global economic powerhouse?
Senior Lecturer of Management John Doggett spoke about the future of the global marketplace. “We in this country [...]

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From McCombs Today

Twenty executive MBA students from Finland’s Turku School of Economics spent May 11-15 with Texas Executive Education getting an in-depth look at U.S. business practices. This year’s program celebrated the ninth anniversary of a successful partnership between the schools.
The program, titled “Competing and Leading in a Changing Business Environment,” focused on strategy, marketing, [...]

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From the 4th Annual Alumni Business Conference
Raji Srinivasan, McCombs marketing department associate professor, shared marketing strategies for hard economic times at the 4th Annual Alumni Business Conference. She says the optimal response is to go back to basics.
1) Know you changing customers.
It is critical to invest in marketing research during recessions. In a downturn, people [...]

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From McCombs TODAY
Austin welcomes visitors from around the world in the month of March, most visibly for the South by Southwest festival. Meanwhile, Texas Executive Education hosted its own international educational event this month with an international makeup that was just as impressive.
The ESCP-EAP European School of Management in France brought to Texas an executive [...]

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From McCombs TODAY
Associate Professor of Marketing Raji Srinivasan is the inaugural recipient of the American Marketing Association Erin Anderson Award for an Emerging Female Marketing Scholar and Mentor.
The award is given to a female marketing professor who is an “emerging research star” and has “exceeded the normal expectations for someone of her rank in mentoring [...]

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