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The University of Texas at Austin McCombs School of Business

William Johnson, MBA ’74, President and CEO of H.J. Heinz Company Speaks on Innovation

February 25th, 2009 · Filed under: Alumni News · MBA News · Top Stories

Posted by Annette Dalla

From MyCustomer.com, Feb. 23, 2009
In his own words:
Innovation is the differentiating aspect between successful long-term companies and those that die with a short lifespan. You have to basically be prepared to take risk (which means you’ve got to be prepared to make mistakes). Secondly innovation often times depends on good judgement rather than good research.
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