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The University of Texas at Austin McCombs School of Business

Video: Cox on “Is America in Moral Decline?”

July 18th, 2009 · Faculty News · Posted by Kelly McNamara

From McCombs Today

Marketing Professor Eli Cox spoke at the Texas Exes Alumni College on whether America is in moral decline. The short answer? Yes.

In this clip, he explains the economic concept of marginal utility - that the satisfying effect of acquiring goods and money diminishes over time. But for some individuals, no amount of money is enough, and that is when aberrant behavior kicks in.

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