McCombs Alumni Network News

From MyCustomer.com, Feb. 23, 2009

William Johnson, April 17, 2008 at the McCombs VIP Distinguished Speaker Series.

In his own words:

Innovation is the differentiating aspect between successful long-term companies and those that die with a short lifespan. You have to basically be prepared to take risk (which means you’ve got to be prepared to make mistakes). Secondly innovation often times depends on good judgement rather than good research.

Watch the video where he explains his best example, plastic ketchup or “squeezable ketchup” as we’ve come to call it.